Journal · what the data says
The Spotify SEO journal.
What over 3.8 million indexed playlists and millions of daily readings tell us about Spotify search.
How to spot a botted Spotify playlist: what a normal follower curve looks likeAn 80,000-follower playlist accepting your track is good news. Unless its followers don't listen to anything. Before placing a track, one habit avoids most bad surprises: look at the follower curve. Here is what a normal curve looks like, and what should make you stop.Read the article
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15 articlesSpotify's #2 independent curator disappeared from search for nine days. We measured what it cost.On 29 August, Magic Records stopped showing up in Spotify search. On 7 September, the playlists came back. We track them every day, and the return is far less complete than it looks.How to Make Money From Your Spotify Playlist AudienceSpotify pays playlist curators nothing. Here are the models that actually earn a curator money, what is strictly forbidden and why, and the order in which to switch the levers on. Guest post written by the Groover team.How to Get Your First 1,000 Spotify Playlist Followers (Without Ads)Your first 1,000 followers are behind the search bar, not on social media. A data-backed plan: claim a keyword territory, optimize title and description, build momentum. From tracking over a million playlists.The State of Spotify Playlist Search 2026: What 8 Months of Daily Tracking Reveals8 months of daily tracking, 1,000+ keywords, 250,000 playlists: the search top 20 changes every day, 12% of #1 spots belong to playlists under 1,000 followers, and 88% of playlists are standing still.Why Your Playlist Isn't Showing Up in Spotify Search (And How to Fix It)You built a great playlist, gave it a name, added the tracks and it's invisible in search. The problem usually isn't your music. It's four signals Spotify reads before it ever shows your playlist to a stranger.How to Find Growing Spotify Playlists Worth Pitching (Free)Find the Spotify playlists that are actually growing before you pitch. Stulyo gives you free follower history on 100,000+ playlists, so you stop wasting demos on dead lists.From 30th to #1 on Spotify: The Story of One Small PlaylistAs Stulyo's founder and a playlist curator, I ran a small, well-targeted ad test, ramped up in steps, on my « Mood été » playlist. Measured in Stulyo: from 30th to #1 on Spotify search in France, and more than double the followers. Here is the method and the mechanism behind it.Why Every Artist Should Run Their Own Spotify Playlist in 2026Running your own Spotify playlist is the most underrated growth move for independent artists if people can actually find it. Here's why, and how to get it discovered in search.How to Find the Best Spotify Keywords (Free Keyword Finder)Most curators guess their playlist keywords. Here's how to find Spotify keywords with real demand and low competition, using a free Spotify keyword finder built on real playlist data.
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