the product

We measure where your playlists actually rank, every day.

Position by keyword and by country, niches still within reach, fixes to make: the measurement first, the opinion after.

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why Stulyo exists

"I built Stulyo for myself. I wanted to know where my playlists came up in Spotify search, and nothing told me. I thought I had a niche problem; I found out thousands of curators had exactly the same one."

Romain, founder of Stulyoa curator before a software maker
01 · the method

Spotify does not publish your keywords. Choosing them is on you.

On the web, Google Search Console tells you which queries you are found on. Spotify has no equivalent: no search data is made available to curators, not at signup, not in Spotify for Artists.

So Stulyo works the other way round: you name the terms that matter for your playlist, and we go and measure your real position on each of them, every day, country by country. Market Radar is there so you do not have to guess that list.

01You name the terms"lounge bar music", "deep house 2026", a genre or a listening moment: anything a listener might type. One term per market, as many as your plan allows.
02Market Radar fills the list outThirty thousand niches ranked by volume and real difficulty. You see the ones a playlist your size can take, and the ones that are locked.
03We measure, every dayYour exact position on every term, in every country, kept with no time limit, and an alert as soon as you climb or slip.
No keyword limit on Agency.Choose my keywords
02 · what Stulyo does for you

Four certainties in place of four hunches.

Know where you come up.Your real position on every keyword you track, in every country, measured up to twice a day.
Know what to aim at next.Thirty thousand niches ranked by volume and by real difficulty, computed on the ranking itself, not on an estimate.
Know what to fix.A health score in six parts, the sound profile compared, and the fixes listed in order of impact.
Know whether it worked.The A/B test measures the effect of the change on your positions, not on an impression. At 12 h between readings, the answer lands the same day.
03 · the features

Six features, one question at a time.

Rank tracking

Not an estimate: your playlist’s real rank in Spotify search, keyword by keyword and country by country, kept with no time limit.

from Starter
Market Radar

Thirty thousand niches ranked by estimated volume and real difficulty, measured on the top twenty playlists of the ranking. Terms locked up by the giants are set aside.

from Pro
Deep Audit

A health score broken into six parts, so you see not that the playlist is doing badly, but where it loses points: keyword in the title, keyword in the description, usable description, track count, current year, authority.

from Starter
Generators and A/B tests

Titles and descriptions built on the keywords you actually track, with the term placed in the zone Spotify weighs most. The test then measures the real effect on your positions.

from Starter
Analytics and exports

Followers, positions, track popularity, most-programmed artists: the suite aggregates your whole portfolio and produces the tables your clients or your label expect.

from Pro
Competitor watch

Track as many competing playlists as you want, without eating into your quota. We measure their positions and their followers like your own, and tell you who moved ahead.

from Starter
04 · the blind spot

Everyone buys followers. Nobody measures what they return.

Meta Ads, curator swaps, flat-fee providers: campaigns are everywhere. What they actually changed in Spotify search, nobody knows.

The number of followers gained, and sometimes the cost per follower. Two figures that say how much you paid, never what you got.

followers gained cost per follower
05 · the data

The follower history nobody else keeps.

Spotify shows a follower count, never its curve. We have been measuring the curve of over a million playlists for months, ten million points that tell you, for any playlist, how it grew.

signature 01Steady growth

A few tenths of a percent a day, every day, no jumps. That is a real audience: it stays, and it pays off on every new release.

signature 02Bought followers

Several thousand followers in three days, then a perfect plateau. The position climbs for as long as the spend lasts, and falls back right after.

signature 03An audience eroding

A playlist losing a few followers a day for months: it looks big, it no longer does anything for you.

use 01Spot a playlist that buys

Before paying for a placement, you know whether you are buying an audience or a plateau. The doubt is gone in thirty seconds.

use 02See one rising before others do

A playlist gaining 2 % a week for two months is on its way to mattering. You reach out while it is still reachable.

use 03Put a number on a placement

Growth, followers, positions held: enough to negotiate on figures rather than on a screenshot, and to prove your own work.

scroll · 6 readings of the same dataSee a playlist’s history
06 · who it is for

Used by curators who want to be found.

See what you cannot see.

You know your playlists work; you do not know on which keywords, or against whom. Stulyo measures the real position every day, points out the niches still open, and alerts you when a competitor moves ahead.

Find out more
One action a week, not another dashboard.

The health score and the audit say what to fix and in what order: the title, the description, the tracks to drop. The A/B test then confirms the change helped.

07 · the markets

Twenty-one markets, measured separately.

A keyword does not give the same ranking in Berlin and in São Paulo. Each country has its own reading and its own history.

United StatesFranceGermanyUnited KingdomBrazilMexicoSpainItalyNetherlandsCanadaAustraliaSwedenNorwayDenmarkFinlandPolandJapanSouth KoreaIndiaIndonesiaTurkey

The measuring runs while you do something else.

You listen, you programme, you negotiate. Stulyo measures, compares and warns you: you only come back when something has moved.

Start the trial
7 days · no card required

Your playlists are already ranked. See where.