How to use Stulyo.
The manual, not the pitch: where to start, how to read a position measurement, what to do when a rank moves. If you are after prices or quotas, that all lives on the pricing page.
Where to start
Three things to do on day one. The rest of the tool only makes sense once those are in place, because everything starts from a measurement.
Add your playlist. Paste its Spotify link. Stulyo recognises it and starts measuring its followers from the next pass.Pick your keywords. The terms someone would type to land on your playlist. Start with three or four you are sure about: you will add more once you see which ones move.Wait for a measurement. A position only exists once measured. The first one lands within hours, and it is from the second that the change becomes readable.Reading a position measurement
A position is the exact rank of your playlist when someone types a keyword into Spotify search, at a given moment and in a given country. It is not an estimate: we query the real search engine and record what it returns.
Ranks are measured at least twice a day on Pro and Agency, once a day on Starter, across 21 markets. Every measurement is kept, and it is that history that matters: a rank on its own says nothing, its trajectory tells you whether what you changed worked.
A position moving two or three ranks between measurements is normal: Spotify search is not frozen. What deserves attention is a trend over several days, or a sharp drop that coincides with a change you made.
Picking keywords you can actually win
The most common mistake is going for the obvious term. "chill" or "workout" are locked down by editorial playlists and catalogues with millions of followers: ranking there will not happen, and the time spent trying is gone.
Market Radar exists to answer that question for you. It sweeps 30,000 niches from our index and only surfaces the ones where a playlist your size can realistically rank. Each niche is scored on reach and difficulty, and difficulty is computed on the playlists you can actually beat, not on editorials.
In practice: a two or three word term describing a listening situation rather than a genre is almost always a better bet than a single word. "lofi" is a dead end, "lofi for studying" is not.
Optimising a playlist
Stulyo measures and advises: it publishes nothing on your Spotify account and runs no campaigns. You make the changes, and the next measurement tells you whether they landed.
Title first. It is the field that carries the most weight. It has to contain the target keyword without becoming unreadable: a playlist still has a name, it is not a keyword string.Then the description. It is indexed. One sentence saying who the playlist is for and when you listen to it beats a list of genres.Freshness counts. A playlist edited this week reads as alive, to listeners and to the algorithm alike. Adding and rotating a few tracks on a fixed day is enough.One thing at a time. Change the title and the description on the same day and you will not know which moved the rank. Deep Audit and A/B tests exist precisely to avoid that.Account, data and billing
Changing plan
From your account, at any time. It takes effect immediately and pro rata. Measurements already taken stay in the database: moving down a plan does not erase them, it only reduces the depth you can consult.
Stopping
One click from your account, with no need to write to us and no justification. Access stays open until the end of the period you have already paid for.
Your data
The playlists you track and their history are yours: CSV export is available on every plan. We resell no data and we never write to your Spotify account.
Questions people ask once they are using it
Where does the data come from?
From our own measurements. Stulyo queries Spotify’s public pages every day and keeps the history. We use no official API, and nothing is estimated: what you see is what was measured, on the date shown.
How long before I see an effect?
It depends on the keyword and the competition on it, and we will not hand you a typical delay nobody can guarantee. What we can say: the next measurement will show you whether the rank moved, and it is repetition over several days that separates a real gain from a fluctuation.
Can I track a playlist that is not mine?
Yes. A playlist’s positions and followers are public data. That is in fact the main competitive use: seeing which terms a nearby playlist ranks on, and where it is beatable.
Does Stulyo publish anything on my account?
Never. Stulyo reads and analyses, it writes nothing. No track is added, no text is changed, no campaign is run in your name.
My position dropped, what now?
First check whether you changed anything in the preceding days: title, description, tracklist. The history is there for that. If nothing moved on your side, a competing playlist has moved ahead. A one-place swing is noise; what counts is the trend over seven days. The audit will tell you what it is beating you on.
Can I track a private playlist?
Yes, but its search rank will not be tracked: a private playlist does not appear in Spotify search results. Its follower growth will be.
Do positions depend on the country?
Entirely. The same playlist can rank first in the United States and twelfth in France on the same keyword. Every measurement is tied to a market, and we cover 21.
A question that is not here?
Write to us. It is a small team, you will get a real answer rather than an acknowledgement of receipt.